Common Types of Ad Fraud Explained

What they are, who they hurt, and what's to blame
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The 19 billion dollar problem that just won't go away

Ad fraud remains public enemy No. 1 in programmatic advertising. It drains budgets, erodes trust, and leaves marketers without a clue as to what’s going on in their campaigns. Ad fraud also continues to multiply in the ways it can trick marketers into forking over millions of ad dollars to criminals.

So what are the latest schemes fraudsters are using? And who do they hurt the most? Find out by downloading our guide on the most common forms of ad fraud today.

Lucidity creates the transparency advertisers need to fight fraud.

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