Blockchain Should Be Backwards Compatible

Blockchain Should Be Backwards Compatible

When my colleagues at Lucidity and I were conceiving a blockchain-based solution to bring transparency to digital advertising, we spent a lot of time talking about the trade-offs between attempting to replace the ad tech ecosystem, and attempting to shake it up by...
3 Things You Missed at EDCON 2018

3 Things You Missed at EDCON 2018

The Community Ethereum Development Conference (EDCON) brought hundreds of practitioners around the world to Toronto. The theme was never forget where you started. The question on everyone’s mind? Is blockchain helping us create a better world? While it might be too...
Blockchain: A New Hope

Blockchain: A New Hope

With nearly $225 billion dollars in play, marketers can’t afford to operate in a world without transparency and trust for much longer. The solution is and always has been predicated on access to one unified set of data that has been verified, that’s free of fraud, and...
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