The Lucidity Blog

Company news, market education, thought leadership, and awesomeness
Company News
Lucidity Launches Pilot Program with IAB to Test Blockchain’s Applicability for Advertising
Lucidity Launches Pilot Program with IAB to Test Blockchain’s Applicability for Advertising

Lucidity Launches Pilot Program with IAB to Test Blockchain’s Applicability for Advertising

We believe in the real-world applicability of blockchain. That’s why we’ve spent the last 10 months laser-focused on building product - iteration after iteration - endlessly testing our system to make it usable for the digital advertising industry. Today, we are...

Market Education
WTF are Merkle Trees?
WTF are Merkle Trees?

WTF are Merkle Trees?

Yesterday, we released our yellow paper. It's a comprehensive, detailed, and often quite technical explanation of our specific sidechain implementation of the Lucidity protocol. For someone with a background in engineering and computer science, a lot of...

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