Blockchain 101

A brief, no-nonsense guide to blockchain technology
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Learn blockchain. Sound smart.

Let’s be real. Most of us don’t completely understand blockchain technology. What it is. How it works. What words like “decentralization” really mean. So we’re here to help. Our brief blockchain 101 guide brings us back to the very basics – in plain English. 

You’ll learn:

  • A plain English definition of what blockchain is and how it works
  • A breakdown of the core features of blockchain technology: decentralization, immutability, and consensus
  • The role of tokens in blockchain applications and ICOs
  • The difference between cryptocurrency and blockchain technology
  • And more…

Lucidity is a blockchain protocol that provides transparency and authenticity for digital advertising analytics

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