WE ARE

Lucidity

Team

Meet the faces that make it happen

Sam Kim

Sam Kim

CEO, Co-Founder

Read About Sam
 Born in Seoul, Sam settled with his family in Brooklyn as a child. He won a scholarship to the prestigious Poly Prep Country Day School and later, Phillips Academy Andover. His early career plans focused on science until he realized life in a startup suited him better than life in a lab.  

After graduating from Columbia University, Sam worked at an incubator which taught him the foundational analytical and strategic planning skills that go into launching a business. When that company was acquired, he moved to Vietnam for the World Bank to learn about global business. He later started Edgepoint Group, a firm trading Vietnamese commodities in the U.S. market and his passion for building successful companies began. Sam later founded mobile ad company, The Mobile Majority (now Gimbal) and ESDF Management, a video game production and finance fund. While starting and running companies, Sam squeezed in getting an MBA from the University of Chicago.  

Sam is CEO at Lucidity, his 4th enterprise, which was named Blockchain Startup of 2018 at the Block Awards. Lucidity is a powerful blockchain platform that allows decentralized applications to be built quickly and cost-effectively.

Miguel Morales

Miguel Morales

CTO, Co-Founder

Read About Miguel
Miguel Morales is a systems/application software architect with more 10 years of industry experience, including experience developing blockchain-based attribution systems for digital marketing. As a full-stack developer, he has built mobile applications, designed automated cloud infrastructure, built high-frequency web applications, designed data pipelines for machine learning and real-time predictions, and deployed decentralized applications on the blockchain.

Miguel has also been involved in multi-stage development processes for products, systems, and applications. In 2012, Morales joined Sam Goldberg and Sam Kim as the first engineer at The Mobile Majority. As VP of Engineering, Morales designed and implemented various technical systems used in high-frequency digital advertising.

Sam Goldberg

Sam Goldberg

President, Co-Founder

Read About Sam
Sam Goldberg is an entrepreneur with a diverse background. He is a licensed patent attorney and has founded multiple companies. In 2012, Goldberg and Sam Kim co-founded The Mobile Majority (now named Gimbal), a mobile software technology company. There he raised more than $20 million in capital. He also led partnerships and revenue, with a particular ability for identifying opportunity and attracting talented people. Before building out the revenue team, Goldberg formed a licensing partnership with a major US media company and trained hundreds of their salespeople to sell The Mobile Majority’s technology.

Goldberg’s efforts resulted in three-year revenue growth of more than 4,500% and earned the company honors from the Los Angeles Business Journal as Los Angeles’ Fastest Growing Technology Company, top 70 in the Inc 500 and top 40 in the Deloitte 500. Goldberg left The Mobile Majority in 2016.

In addition to his professional activities, he serves on multiple non-profit boards including being on the Board of Directors and Board of Trustees of JNF USA, Board of Councilors at University of Southern California Gould School of Law, a University of Southern California Ambassador, and a charter member of the University of Southern California Blockchain Industry Advisory Group.

Nikao Yang

Nikao Yang

COO

Read About Nikao
Nikao Yang is COO at Lucidity, responsible for driving all aspects of the company’s operations. Prior to Lucidity, Nikao co-founded AdColony, a mobile video advertising company, which was sold for $350 million to Opera Software in 2014. At AdColony, Nikao led teams responsible for business development, marketing, sales and operations from launch through the company’s acquisition and integration into Opera. Prior to AdColony, he held marketing and strategy roles at Toyota Motor Sales, Del Monte Foods and the Walt Disney Company. Nikao received his MBA from the UCLA Anderson School of Management and his BA from UCLA where he graduated with honors.
Sam Tam

Sam Tam

VP of Operations and Strategy

Read About Sam
Sam Tam (aka ST) has over 11 years of adtech experience leading ad operations teams at industry leading companies such as Smaato, MdotM, and Gimbal. Having managed over $200 million in advertising spend throughout his career, Sam has witnessed first-hand the issues caused by the lack of transparency in advertising, such as fraud and discrepancies.
Molly Moriarty

Molly Moriarty

Marketing Lead

Read About Molly
Molly Moriarty oversees Lucidity’s marketing strategy and is responsible for evangelizing our offerings for advertisers across the digital media landscape as well as our value proposition for investors.

Prior to Lucidity, Molly was SVP of Global Marketing at ad tech company AdColony where she spent 5+ years managing all aspects of marketing. Molly was an early member of the AdColony team where she launched several first-to-market proprietary technologies for digital advertisers and publishers. AdColony was acquired by Opera Software in 2014 for $350 million, becoming one of the most successful scalable ad tech exits in LA.  

Prior to joining AdColony, Molly was Director of Communications at digital advertising company TrueX Media (later acquired by FOX) where she led marketing communications and media relations. Before SocialVibe, Molly worked in marketing at FOX Broadcasting Company where she did publicity and integrated marketing for primetime television shows.

Molly earned her BA at Yale University and holds an MA in Communication Management from the USC Annenberg School for Communication & Journalism. She was named one of Business Insider’s “Most Powerful Women in Mobile Advertising” in 2014.

Hoki Luk

Hoki Luk

Marketing & Investor Relations Manager

Read About Hoki
Hoki has over 10 years of equity research experience in the healthcare sector and has worked at several leading investment banks including Credit Suisse, UBS and Citigroup in New York City and Hong Kong. She also has experience working at a New York City based hedge fund focusing on US and Chinese healthcare investment opportunities. Hoki later founded a consulting company providing investor relations services to Asian healthcare companies.

She graduated with a BS Degree in Business Administration from UC Berkeley. She was raised in Hong Kong and is fluent in Cantonese, English and Mandarin.

Jed Lambert

Jed Lambert

Business Development Lead

Read About Jed
 Jed brings a decade of ad tech experience to the team at Lucidity, most recently as SVP Programmatic at AdColony. Jed began his career with Nielsen Business Media (now Prometheus Global Media) and spent several years as a strategy consultant with Deloitte Consulting before joining Clear Channel Radio (now iHeartMedia) to lead digital business development. After working to launch the iHeartRadio app, the gaps in mobile ad tech were clear. He shifted from media to ad tech and built publisher businesses first at InMobi then Rubicon Project, where he was the first hire to focus on mobile, eventually building it to a 9-figure business.

Jed holds a BA from Tufts University and an MBA from NYU Stern.

Alexander Voloshko

Alexander Voloshko

Protocol Engineer

Read About Alex
Alex joined Lucidity in early 2018 to help drive the protocol layer and move the technical roadmap forward. He is a full-stack software engineer with a background in distributed systems, blockchain-based technologies, 3D computer graphics and mobile app development. Previously, Alex worked as a platform developer for a Bitcoin wallet provider. He graduated from Taras Shevchenko National University of Kyiv with a master’s degree in computer science. Alex is passionate about blockchain technology as a way to redefining trust in distributed systems.
Lauren Wolff

Lauren Wolff

Creative Director

Michael Sueoka

Michael Sueoka

Director of User Experience

Read About Michael

Michael Sueoka is Head of User Experience at Lucidity. He is an award-winning User Experience Designer, having started three of his own startups, launched two nonprofits and advised several companies (one acquired), from the #1 paid social networking app in the world to the most used hospice software in the country. His experience managing and scaling design and engineering teams allows him to pursue his passion of turning ideas into technologically advanced working products. His product design process is based on a holistic user experience that includes elements outside the confinements of just the digital screen. He has helped companies like Grindr, Honda, EXOS, MC & Saatchi, Daily Associates, Ohio State University, HCHB, DivX and Entertainment Arts. Michael has taught at UCLA and Cal State Long Beach, and received his B.A. from UC Irvine.

Iana Zhvirbo

Iana Zhvirbo

Business Development Manager

Read About Iana
Iana has over 5 years of digital marketing experience in IT and Electronics and has worked at several leading corporations including Google and Samsung Electronics, as well as at digital advertising agency and family publishing house. She holds a Masters in Science degree in sociological and marketing research and has studied in South Korea. Iana is proficient in Russian, English and Korean. At Lucidity she focuses on finding new business opportunities in the Asia market.
Chris Cohen

Chris Cohen

Director, Partnerships and Operations

Read About Chris
Prior to coming on board as Director of Operations at Lucidity, Chris worked at industry-leading ad tech and data company, Gimbal Inc (formerly The Mobile Majority), where he played an integral role in scaling internal business operations in the face of Fortune 500 partnerships and clients, where company size doubled and volume tripled in less than a year. During this time, Gimbal earned Fastest Growing Tech Company in LA from Los Angeles Business Journal and subsequently earned the #66 spot on the 2017 Inc 500. Blockchain technology has been a personal passion of Chris’ for quite some time and has developed several blockchain based product concepts both within and outside of the ad tech industry.
Cameron Fitchett

Cameron Fitchett

Content Strategy

Mauricio Lizarazu

Mauricio Lizarazu

Business Development Lead

Enddy Dumbrique

Enddy Dumbrique

Blockchain Engineer

Elizabeth Ching

Elizabeth Ching

Software Engineer

Read About Elizabeth
Elizabeth Ching has been involved in the advertising technology industry for more than 4 years as The Mobile Majority’s former QA, Tier 2, and support engineer. She has led the processes of third-party ad tracking and ad-serving certifications like DFA, DFP, IAS, DV, and many others. Having been exposed to many ad campaigns that have reported discrepancies and suspicious traffic, she is familiar with the extent of fraud in digital advertising and is eager to help develop the user base and community reach of Lucidity’s new attribution solution on the blockchain.
Dr. Yongjia Wang

Dr. Yongjia Wang

Head of Data Science

Read About Dr. Yongjia
Dr. Yongjia Wang has more than 15 years of professional experience in artificial intelligence, cognitive science, life science, big data, machine learning, and cloud computing technologies. He holds a Ph.D. in computer science with a specialization in artificial intelligence and a master’s degree in bioinformatics, both from the University of Michigan at Ann Arbor.

In the past seven years, Wang has worked as a data scientist at several ad tech companies, including The Mobile Majority and Quantcast. He holds a patent for a computer model that predicts the timing of conversions for networked advertising and is the author of one book chapter and more than 10 academic publications.

Lawrence Chang

Lawrence Chang

Blockchain Engineer

Paulo Chaves

Paulo Chaves

Blockchain Engineer

Guilherme Moreira

Guilherme Moreira

Blockchain Engineer

Dariusz Zacharczuk

Dariusz Zacharczuk

Blockchain Developer

Ricardo Eihara

Ricardo Eihara

Blockchain Engineer

Ivan Stumpf

Ivan Stumpf

Blockchain Engineer

Advertising Advisors

Josh Jacobs

Josh Jacobs

Executive Co-Chair, TheMaven Network; Previously President, Omnicom Media

Mike Seiman

Mike Seiman

Founder, CEO, and Chairman, Digital Remedy

Anindya Ghose

Anindya Ghose

Heinz Riehl Chair Professor of Business, NYU Stern School of Business

David Berkowitz

David Berkowitz

Head of Marketing, Storyhunter Inc.

Benjamin Billups

Benjamin Billups

CEO, Founder of Billups

Michael Biemolt

Michael Biemolt

VP Digital Sales, CBS Local

Joanne Melzer

Joanne Melzer

SVP, PMK-BNC

Robert Davidman

Robert Davidman

Partner, The Fearless Group

Tom Sipple

Tom Sipple

CRO, rewardStyle; Previously VP, AppLovin

John Chen

John Chen

Managing Director, CPXi Asia

Jon Bond

Jon Bond

Chairman at SITO Mobile ( NASDAQ)

Jeff Hinz

Jeff Hinz

Managing Partner, U.S. Digital Director at MediaCom

Marcelo Wiermann

Marcelo Wiermann

Advisor

Blockchain Advisors

Rolland Waters

Rolland Waters

Managing Director, Pithia

Min Kim

Min Kim

Director of Marketing, HBUS

Read about Min
Founder of Blocultural Studios, currently Director of Marketing at Huobi, and previously Head of Growth at Bee Token. Also served as Chief of Staff at Civic and worked with Tim Draper on PR and marketing for blockchain initiatives. Advisor to TRON, Quantstamp, INS and Tomochain among others.
Simon Shin

Simon Shin

Managing Partner, Cypher Group

Read About Simon
Entrepreneur turned early stage VC. Founder of BlockParty, a blockchain developer community in Korea. 10+ years experience in product management across multiple startups (incl. 4 exits). Former investment banker at Jefferies with a bachelor’s degree in Economics from Harvard.
Sean Oh

Sean Oh

Co-CEO, CoinUs

Chen Li

Chen Li

CEO and Co-Founder, Youbi Capital

Chris Spadafora

Chris Spadafora

CEO and Founder, North Block

Organizations We Love Working With

Building a more transparent ecosystem one partner at a time

Lucidity is a blockchain protocol that provides transparency and authenticity for digital advertising analytics

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