WE ARE

LUCIDITY

Team

Meet the faces that make it happen

Sam Kim

Sam Kim

CEO, Co-Founder

Read About Sam
Sam Kim joined The Mobile Majority, a mobile software technology company, as a founding member in 2012. There he served as COO and as a member of the company’s board. He managed a number of teams including ad operations, finance, business intelligence, and technology development.

 

 

Kim has spent the past 20 years working with early stage startups and high growth companies across many industries including gaming, advertising technology, agriculture, and travel.

Before joining The Mobile Majority, Kim founded and led Edgepoint, a commodities trading platform for Vietnamese companies seeking to enter the highly competitive US market. The platform reduced the complexity of contract term negotiations, language barriers, and time zone differences.

Miguel Morales

Miguel Morales

CTO, Co-Founder

Read About Miguel
Miguel Morales is a systems/application software architect with more 10 years of industry experience, including experience developing blockchain-based attribution systems for digital marketing. As a full-stack developer, he has built mobile applications, designed automated cloud infrastructure, built high-frequency web applications, designed data pipelines for machine learning and real-time predictions, and deployed decentralized applications on the blockchain.

Miguel has also been involved in multi-stage development processes for products, systems, and applications. In 2012, Morales joined Sam Goldberg and Sam Kim as the first engineer at The Mobile Majority. As VP of Engineering, Morales designed and implemented various technical systems used in high-frequency digital advertising.

Sam Goldberg

Sam Goldberg

President, Co-Founder

Read About Sam
Sam Goldberg is an entrepreneur with a diverse background. He is a licensed patent attorney and has founded multiple companies. In 2012, Goldberg co-founded The Mobile Majority (now named Gimbal), a mobile software technology company. Goldberg led revenue and partnerships. Before he left, his efforts resulted in three-year revenue growth of more than 4,500% and earned the company honors from the Los Angeles Business Journal as Los Angeles’ Fastest Growing Technology Company, top 70 in the Inc 500 and top 40 in the Deloitte 500. Goldberg co-founded Lucidity in 2017, which uses blockchain to solve the biggest problems in digital advertising.
Sam Tam

Sam Tam

VP of Operations and Strategy

Read About Sam
Sam Tam (aka ST) has over 11 years of adtech experience leading ad operations teams at industry leading companies such as Smaato, MdotM, and Gimbal. Having managed over $200 million in advertising spend throughout his career, Sam has witnessed first-hand the issues caused by the lack of transparency in advertising, such as fraud and discrepancies.
Molly Moriarty

Molly Moriarty

Marketing Lead

Read About Molly
Molly Moriarty oversees Lucidity’s marketing strategy and is responsible for evangelizing our offerings for advertisers across the digital media landscape as well as our value proposition for investors.

 

 

Prior to Lucidity, Molly was SVP of Global Marketing at ad tech company AdColony where she spent 5+ years managing all aspects of marketing. Molly was an early member of the AdColony team where she launched several first-to-market proprietary technologies for digital advertisers and publishers. AdColony was acquired by Opera Software in 2014 for $350 million, becoming one of the most successful scalable ad tech exits in LA.  

Prior to joining AdColony, Molly was Director of Communications at digital advertising company TrueX Media (later acquired by FOX) where she led marketing communications and media relations. Before SocialVibe, Molly worked in marketing at FOX Broadcasting Company where she did publicity and integrated marketing for primetime television shows.

Molly earned her BA at Yale University and holds an MA in Communication Management from the USC Annenberg School for Communication & Journalism. She was named one of Business Insider’s “Most Powerful Women in Mobile Advertising” in 2014.

 

Jed Lambert

Jed Lambert

Business Development Lead

Read About Jed
 Jed brings a decade of ad tech experience to the team at Lucidity, most recently as SVP Programmatic at AdColony. Jed began his career with Nielsen Business Media (now Prometheus Global Media) and spent several years as a strategy consultant with Deloitte Consulting before joining Clear Channel Radio (now iHeartMedia) to lead digital business development. After working to launch the iHeartRadio app, the gaps in mobile ad tech were clear. He shifted from media to ad tech and built publisher businesses first at InMobi then Rubicon Project, where he was the first hire to focus on mobile, eventually building it to a 9-figure business.

Jed holds a BA from Tufts University and an MBA from NYU Stern.

Alexander Voloshko

Alexander Voloshko

Protocol Engineer

Read About Alex
Alex joined Lucidity in early 2018 to help drive the protocol layer and move the technical roadmap forward. He is a full-stack software engineer with a background in distributed systems, blockchain-based technologies, 3D computer graphics and mobile app development. Previously, Alex worked as a platform developer for a Bitcoin wallet provider. He graduated from Taras Shevchenko National University of Kyiv with a master’s degree in computer science. Alex is passionate about blockchain technology as a way to redefining trust in distributed systems.
Lauren Wolff

Lauren Wolff

Creative Director

Chris Cohen

Chris Cohen

Director, Partnerships and Operations

Read About Chris
Prior to coming on board as Director of Operations at Lucidity, Chris worked at industry-leading ad tech and data company, Gimbal Inc (formerly The Mobile Majority), where he played an integral role in scaling internal business operations in the face of Fortune 500 partnerships and clients, where company size doubled and volume tripled in less than a year. During this time, Gimbal earned Fastest Growing Tech Company in LA from Los Angeles Business Journal and subsequently earned the #66 spot on the 2017 Inc 500. Blockchain technology has been a personal passion of Chris’ for quite some time and has developed several blockchain based product concepts both within and outside of the ad tech industry.
Cameron Fitchett

Cameron Fitchett

Content Strategy

Desi Bogdanova

Desi Bogdanova

Brand Manager

Enddy Dumbrique

Enddy Dumbrique

Blockchain Engineer

Dr. Yongjia Wang

Dr. Yongjia Wang

Head of Data Science

Read About Dr. Yongjia
Dr. Yongjia Wang has more than 15 years of professional experience in artificial intelligence, cognitive science, life science, big data, machine learning, and cloud computing technologies. He holds a Ph.D. in computer science with a specialization in artificial intelligence and a master’s degree in bioinformatics, both from the University of Michigan at Ann Arbor.

In the past seven years, Wang has worked as a data scientist at several ad tech companies, including The Mobile Majority and Quantcast. He holds a patent for a computer model that predicts the timing of conversions for networked advertising and is the author of one book chapter and more than 10 academic publications.

Elizabeth Ching

Elizabeth Ching

Software Engineer

Read About Elizabeth
Elizabeth Ching has been involved in the advertising technology industry for more than 4 years as The Mobile Majority’s former QA, Tier 2, and support engineer. She has led the processes of third-party ad tracking and ad-serving certifications like DFA, DFP, IAS, DV, and many others. Having been exposed to many ad campaigns that have reported discrepancies and suspicious traffic, she is familiar with the extent of fraud in digital advertising and is eager to help develop the user base and community reach of Lucidity’s new attribution solution on the blockchain.
Lawrence Chang

Lawrence Chang

Blockchain Engineer

Marcio Mansur

Marcio Mansur

Protocol Engineer

Paulo Chaves

Paulo Chaves

Blockchain Engineer

Guilherme Moreira

Guilherme Moreira

Blockchain Engineer

Marcelo Wiermann

Marcelo Wiermann

Engineer (PT)

Advertising Advisors

Josh Jacobs

Josh Jacobs

Executive Co-Chair, TheMaven Network; Previously President, Omnicom Media

Mike Seiman

Mike Seiman

Founder, CEO, and Chairman, Digital Remedy

Benjamin Billups

Benjamin Billups

CEO, Founder of Billups

Michael Biemolt

Michael Biemolt

VP Digital Sales, CBS Local

Joanne Melzer

Joanne Melzer

SVP, PMK-BNC

Robert Davidman

Robert Davidman

Partner, The Fearless Group

Tom Sipple

Tom Sipple

CRO, rewardStyle; Previously VP, AppLovin

John Chen

John Chen

Managing Director, CPXi Asia

Blockchain Advisors

Chen Li

Chen Li

CEO and Co-Founder, Youbi Capital

Min Kim

Min Kim

Director of Marketing at Huobi

Read about Min
Founder of Blocultural Studios, currently Director of Marketing at Huobi, and previously Head of Growth at Bee Token. Also served as Chief of Staff at Civic and worked with Tim Draper on PR and marketing for blockchain initiatives. Advisor to TRON, Quantstamp, INS and Tomochain among others.
Ameen Soleimani

Ameen Soleimani

CEO & Co-Founder, SpankChain

Manuel Amaya

Manuel Amaya

Co-Founder & CEO, Motive Ventures

Ali Ayyash

Ali Ayyash

Co-Founder at Bee Token

Simon Shin

Simon Shin

Principal at Bluepoint Partners

Read About Simon
Entrepreneur turned early stage VC. Founder of BlockParty, a blockchain developer community in Korea. 10+ years experience in product management across multiple startups (incl. 4 exits). Former investment banker at Jefferies with a bachelor’s degree in Economics from Harvard.

Organizations We Love Working With

Building a more transparent ecosystem one partner at a time

Lucidity is a blockchain protocol that provides transparency and authenticity for digital advertising analytics

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