The blockchain advertising protocol for complete data transparency
Lucidity verifies marketing analytics on the Ethereum blockchain so the advertising industry can finally transact with trust.
Digital Advertising is Broken
Advertising today is complex and opaque. Ad budgets are encumbered by inefficiencies, data discrepancies, and fraud. Billing can take weeks to reconcile. Marketers need a way to authenticate the data that matters most to their bottom line.
What the Industry is Saying
Ad-Tech Needs an Advil as Transparency Remains Major Industry HeadacheGeorge Levin
P&G Contends Too Much Digital Ad Spending Is a WasteSuzanne Vranica
Programmatic’s Slow Payment Problem Puts A Strain On The IndustryAlison Weissbrot
The Lucidity Protocol
The Lucidity blockchain verification protocol brings the industry together to build
and support a whole host of digital advertising solutions.
Lucidity in the News
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