The blockchain advertising protocol for complete data transparency
Lucidity verifies marketing analytics on the Ethereum blockchain so the advertising industry can finally transact with trust.
Digital Advertising is Broken
Advertising today is complex and opaque. Ad budgets are encumbered by inefficiencies, data discrepancies, and fraud. Billing can take weeks to reconcile. Marketers need a way to authenticate the data that matters most to their bottom line.
What the Industry is Saying
Ad-Tech Needs an Advil as Transparency Remains Major Industry Headache
George LevinP&G Contends Too Much Digital Ad Spending Is a Waste
Suzanne VranicaProgrammatic’s Slow Payment Problem Puts A Strain On The Industry
Alison Weissbrot
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The Lucidity Protocol
The Lucidity blockchain verification protocol brings the industry together to build and support a whole host of digital advertising solutions.
Lucidity in the News
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Lucidity is a blockchain protocol that provides transparency and authenticity for digital advertising analytics
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